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Time-saving Al automation
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Stunning IDX websites
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Convert up to 3X more leads
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Custom team roles & lead routing
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Seamless team communications
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Why do real estate teams choose Lofty?+ -
Lofty gives team leaders a central hub where leads can be automatically routed to the right agent, activity can be tracked across the whole team, and everyone is working from the same CRM. No more missed handoffs or leads falling through the cracks.
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Can I automatically distribute leads to my agents based on specific rules?+ -
Yes — Lofty's smart lead routing lets you set rules based on geography, lead source, agent performance, or round-robin distribution. Leads go to the right person instantly, without you having to manually assign them.
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What features does Lofty offer specifically for teams?+ -
Lofty offers team-focused features such as customizable roles and permissions, multi-channel communication tools, performance tracking, and accountability reporting. These tools are designed to improve collaboration, visibility, and productivity across the entire team.
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Can Lofty scale as my team grows?+ -
Absolutely! Lofty is built to grow with you — whether you're a 3-person team or a 30-agent operation. You can add users, adjust lead routing, and expand your marketing programs without switching platforms.
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What tools does Lofty give team leaders to manage performance?+ -
Team leaders get access to reporting dashboards that track lead conversion rates, agent activity, pipeline value, and marketing performance. You can quickly spot your top performers and identify where coaching or process changes are needed.