Run a smarter brokerage — without the spreadsheets
Lofty Back Office brings recruiting, agent management, transactions, commissions, and reporting into one connected platform for maximum efficiency and visibility.
Everything your brokerage needs, in one place
From first interview to closed transaction, Lofty handles the operational complexity so you can focus on growing your business.
Agent Recruiting
Build recruiting funnels with branded landing pages like "Why Join Us" and "Career Journey". Easily nurture and track inquiries through the Lofty platform.
Agent Onboarding
Guided setup flows, a downloadable Agent Settings Checklist, and daily live training sessions help get new agents productive fast.
Transaction Management
Streamline transactions from start to finish. Manage multiple transaction types with custom pipelines, fields, and roles. AI-powered natural language search.
Commission & Accounting
Real-time GCI calculation with up to 10 pre or post-split adjustments. Multi-party splits including vendors and outside agents. One-click CDA generation.
Reporting & Analytics
Performance rankings, pipeline conversion rates, goal-vs-actual comparisons, and team dashboards. Enterprise accounts support group-level goal breakdowns.
Automation
Build and customize automated workflows using AI, emails, texts, voicemails, and pipeline changes. Zapier and native integrations connect external data.
AI built into your back office
Lofty's AI layer isn't a bolt-on — it's woven into daily workflows. Search, create, and update transactions with natural language. Compare offers side-by-side. Smart Plans trigger the right actions automatically.
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AI Transaction Search
Find and update any transaction using plain language -
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Offer Comparison
Compare multiple offers with an AI-generated side-by-side summary -
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Natural Language Updates
No forms, just type what changed -
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Smart Plan Automation
Auto-trigger the right follow-up at every stage
Performance management at
every level of your organization
Individual agents see their pipeline. Team leads see their group. Brokers see the whole company. All in the same platform.
An open and extensible platform
Everyone's tool set is unique, but Lofty lets you keep them all connected through seamless native integrations. Full functionality and frictionless data flows.
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What is Lofty Back Office and how does it work?+ -
Lofty Back Office is a brokerage management platform that centralizes recruiting, agent management, transactions, commissions, and reporting into one system. It streamlines operations from initial agent onboarding to closed deals, giving brokerages full visibility and control without relying on spreadsheets or disconnected tools.
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What features are included in Lofty’s back office solution?+ -
Lofty Back Office includes tools for agent recruiting, onboarding, transaction management, commission tracking, and performance reporting. It also offers automation workflows, AI-powered search, and integrations with other systems to help brokerages operate more efficiently.
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How does Lofty help manage real estate transactions and commissions?+ -
Lofty streamlines transactions with customizable pipelines, roles, and workflows, allowing teams to manage deals from start to finish in one place. It also handles complex commission structures, including multi-party splits and real-time GCI calculations, reducing manual errors and administrative work.
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How does Lofty improve brokerage performance and reporting?+ -
Lofty provides real-time dashboards and analytics that track performance at the agent, team, and brokerage levels. Metrics like pipeline conversion rates, goal tracking, and rankings help leaders make data-driven decisions and optimize productivity across the organization.
Ready to see Lofty Back Office in action?
See how brokerages are running leaner, more efficient operations on Lofty's agentic AI platform.
Schedule a Demo