Farming Area Exclusivity
Flexible Purchase Options
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Why would a real estate agent still use direct mail in a digital world?+ -
Direct mail stands out precisely because so much marketing has moved online — a well-designed postcard in someone's mailbox gets noticed and held, not scrolled past. For real estate farming, consistent direct mail builds name recognition in a specific neighborhood over time in a way that digital ads can't replicate.
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What kinds of direct mail campaigns does Lofty offer?+ -
Lofty offers targeted mailers including just-listed and just-sold postcards, market update reports, farming campaigns for specific neighborhoods, and seasonal or event-based pieces. The campaigns are designed to position you as the local expert in your target area.
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How does Lofty handle the design and mailing — do I have to do that myself?+ -
No — Lofty handles the design, printing, and mailing for you. You choose your target area and campaign type, and Lofty takes care of the rest. This makes it easy to run a consistent direct mail program without needing a graphic designer or managing a mailing list.
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Can I target specific neighborhoods or demographics with Lofty's direct mail?+ -
Yes — you can target by zip code, neighborhood, street, homeowner status, home value, years in residence, and other demographic filters. This precision makes your mailings much more cost-effective than blanketing a general area!
