A Smarter Way to Grow
The Old Way
Feature-heavy systems built around tools—relying on manual effort and coordination to move work forward.
CRM
Email
Tasks
Calendar
Reports
Forms
Web Design
Transactions
The Lofty Way
Agentic AI agents that understand context, take ownership of complete workflows, and act autonomously to achieve goals.
Input
AI Agents
Output
Let Lofty AI Handle the Busy Work
3 hrs+
Saved Every Day
AI handles call prep, follow-ups, notes, and content creation.
30%+
Higher-Quality Calls
AI filters the right leads and tells you what to say on every call.
$4K+
Savings on tools & services
Replace multiple tools, manual labor, and paid services with one AI system.
24/7
Always-On AI Team
Your AI agents respond, follow up, and work even when you don't.
Instant
Time to Build AI Workflows
Build your own AI workflows that automate your real estate operations in minutes.
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What is Lofty and who is it designed for?+ -
Lofty is an agentic AI Operating System built for agents, teams, and brokers. It combines lead generation, an intelligent CRM, IDX websites, and automation tools into one integrated system designed to help real estate professionals close more deals with less manual effort.
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How is Lofty different from other real estate CRMs?+ -
Unlike traditional CRMs that rely on manual data entry and follow-up, Lofty uses agentic AI that takes action autonomously — engaging leads, booking appointments, and surfacing opportunities without waiting for you to log in. It's built specifically for real estate, not adapted from a generic sales tool.
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Does Lofty work for solo agents or is it only for large teams?+ -
Lofty is built to scale — it works equally well for individual agents who want to automate their marketing and lead follow-up, as it does for large brokerages managing hundreds of agents.
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What kinds of leads can Lofty help me generate?+ -
Lofty offers more than 33 different lead generation methods, including Google PPC, Google Local Services Ads, 360° cross-platform marketing, Lofty Bloom for hyper-local zip code farming, Lofty Blast for leads on demand and more. You can easily mix and match channels based on your market and budget.
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Can I try Lofty before committing to a plan?+ -
We don't currently offer a free trial but we'd love to give you a personalized one-on-one demo of the platform and answer any and all questions you might have before signing up!
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Does Lofty include a mobile app?+ -
Yes, Lofty has a full-featured mobile app that gives you access to your CRM, leads, and communications on the go. There's also the Closely App, a separate mobile-optimized home search experience designed specifically for your clients.
