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Key Benefits of Closely
Elevated Customer Experience
Provide a seamless and easy-to-use interface for customers to browse listings, book appointments, and communicate with agents.
Proactive Engagement
Send push notifications to keep customers informed about new listings, open houses, and important updates, increasing engagement and potential leads.
Convenience and connectivity
Device features like GPS and social media integration empower customers to access location-based listings and easily share them to their networks.
Branding and visibility
Having an app can increase your visibility, establishing a stronger presence in the market and potentially attracting more customers.
Seamless communication
Easily communicate with customers through in-app chat, messaging, and call options, building trust and fostering strong relationships.
Analytics and insights
Analyze app usage data to gain insights into user behavior and preferences, refine your marketing strategies, and close more deals faster.
Key features of Closely
Search
Discover the ideal home with precision using Closely's location-based search and advanced map search function. Immerse customers in a seamless 3D home viewing experience that brings properties to life.
Key features of Closely
HomeGPT
Revolutionize the home buying/selling journey with HomeGPT. Utilizing GPT innovation for tailored property options, market intelligence, and real-time guidance on all property matters.
Key features of Closely
Chat
Connect closely with your customers and communicate anytime, anywhere.
Key features of Closely
My Listing
Keep customers informed of their home's value and sales potential with Closely's Home and Seller Reports, providing up-to-date trends in home valuations, loan recommendations, and detailed promotion activity insights.
Cultivating Lifelong Customer Relationships
Experience the transformative power of a dedicated app, designed to forge life-long customer relationships by delivering personalized property searches, effortless communication, and priceless market insights that will elevate and enrich your real estate journey together.
Upgrade to Custom Theme for a Fully Immersive Brand Experience
For the brand savvy real estate professional, Lofty offers a product development package that enables white-label branding and customization of the Closely mobile app. Easily change your app icon, name, theme colors, and other elements to maximize brand exposure and loyalty.
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What is the Closely App?+ -
The Closely App is a client-facing mobile app that allows your buyers and sellers to search for homes, interact with listings, and communicate with you directly from their phone. It delivers a seamless, mobile-optimized experience that keeps clients engaged throughout their home search.
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What can clients do inside the Closely App?+ -
Clients can search for properties, compare listings, save favorites, receive notifications, and message their agent in real time—all from one app. This creates a more interactive and personalized home search experience compared to traditional websites or email alerts.
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Does the Closely App show the same listings as the MLS?+ -
Yes — Closely pulls live IDX data so your clients see the same listings that are available on the MLS, with accurate pricing and status. They get the full picture without having to use third-party portals that may show stale or inaccurate listing data.
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How does Closely help me stay connected with my buyers?+ -
When a client saves a property, adjusts their search, or revisits a listing they've looked at multiple times, you're notified in your Lofty CRM. These behavioral signals help you understand what your buyers actually want and reach out at the perfect moment.
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Can I customize the Closely App with my own branding?+ -
Yes! Closely is white-labeled with your name, photo, and contact information so clients see you front and center every time they open the app. It reinforces your brand throughout the entire home search journey, not just at first contact.
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Is the Closely App free for my clients to use?+ -
Yes! Closely is free for your clients to download and use. You provide it as a value-add service that differentiates your buyer experience and keeps clients engaged with you throughout their home search.
