Understanding Google LSA
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What are Google Local Service Ads (LSAs) and how do they work?+ -
Google Local Service Ads (LSAs) are pay-per-lead ads that appear at the very top of Google search results—above traditional PPC ads and organic listings. Instead of paying for clicks, you only pay when a potential client contacts you directly through the ad, making LSAs a highly efficient lead generation tool.
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How are Google LSAs different from regular Google PPC?+ -
Google Local Services Ads (LSAs) appear at the very top of Google search results with a 'Google Screened' badge, and you only pay when a potential client actually contacts you — not just clicks. This pay-per-lead model is distinct from traditional PPC where you pay per click regardless of whether the person reaches out.
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How much does running Google LSAs cost with Lofty?+ -
There is a $99 set up fee plus your monthly budget plus 20% of your monthly budget in monthly management fee.